DIRECT HIT

Hats off to the marketing department at Sketcher's Kids. My son has taken the bait hook, line and sinker. Kindergarten just started and shoes matter. Oliver and I spent an hour on Zappos selecting the perfect pair of "Cool" shoes to start of the school year. And we definitely negotiated because he wanted severe black and I wanted something between that and spanking white. We decided on chocolate/black "Damagers" from Sketcher's.


Awaiting the arrival of the shoes, Oliver announced that he'd seen a commercial that said how his new shoes "breath". I asked, "What does that mean?", and he answered, "Well, the shoes puff air with every step I take and keep my feet cool and make me run really fast. " Nice Answer! Great Marketing! When the shoes arrived Oliver was walking on air. Not just from the cool shoes but from the shoe box and comic book featuring the character "Z Strap".


Does this kid look happy or what.